deer riders

overview

For the Whole New Ballgame: Alter Egos project, I rebranded the Delmarva Shorebirds for their alternate identity night. Inspired by a viral 2021 video of a man driving with a pet deer in Maryland, I created “The Deer Riders.” Final deliverables included logos, uniforms, merchandise, and event promotions.

deliverables

primary Logo

secondary Logo

team uniform

hat

car sunblocker

promotions

The first 500 people who enter the stadium would receive deer antler headbands.

A photo booth with the front seats of a car. A statue of a deer in the passenger seat so people can take pictures like they were in the car with Bambi.

Timed go-karting racing competition in the parking lot. Scores are shown on the Jumbotron between batting. Winner gets season passes and merch.