wickles

For the wickles project, I created a campaign of ads surrounding the unordinary nature of the flavor. This project was a copy project, using different techniques such as parallelism, hyperbole, the final word, and monologue. The goal was to connect to the audience and get them to get a jar of Wicked Pickles. The final deliverables were a Duratrans board, a social post, an in-store ad, and a napkin.